Doritos’ celebrity-filled 2019 Super Bowl ad stars Chance the Rapper, the Backstreet Boys and a nacho-themed version of the band’s hit ‘90s song “I Want It That Way.” The first-quarter spot promotes Doritos’ new Flamin’ Hot Nacho flavor—a.k.a., the original chip, now made hot.

Titled “Now It’s Hot,” the 30-second ad was created by Goodby, Silverstein & Partners, which handled PepsiCo’s three 2019 Super Bowl ad buys; the others are for Pepsi and Bubly sparkling water. 

All three of PepsiCo’s spots this year featured celebrities, relying especially heavily on famous singers from Michael Bublé to Cardi B.

BRAND: Doritos

YEAR: 2019

AGENCY: Goodby Silverstein & Partners

SUPER BOWL: LIII

QUARTER AIRED: Q1