“Life’s a gamble,” according to Fortune, DraftKings’ new spokescharacter in the sports betting company’s second Super Bowl appearance.
As in 2021, DraftKings encouraged betting on the Super Bowl, with Fortune stating, “Lay it all on tonight’s game or kiss it goodbye.” Through the miracle of editing, the character is featured alongside late stuntman Evel Knievel and former quarterback Joe Namath in his glory days, while talking about taking risks in life. “They say fortune is fickle…. Wrong. I just know what I like,” she says.
The 30-second spot, which ran in the first quarter of the game, was produced by VaynerMedia, which also worked with Budweiser for this year’s Big Game.
Brand: DraftKings
Agency: VaynerMedia
Quarter Aired: 1
Super Bowl: LVI
Year: 2022
