Dunkin’ returned to the Super Bowl for its second appearance with another commercial featuring Ben Affleck and his wife Jennifer Lopez—this time with cameos from Tom Brady, Matt Damon, Jack Harlow and Fat Joe.

Affleck forms a pop group with Damon and Brady, the “DunKings,” trying to show J Lo he can be a pop star too. The spot was made by Affleck and Damon’s Artist Equity, which also did Dunkin’s 2023 Super Bowl ad. The 2024 commercial was teased the weekend before in another ad that ran during the Grammys.

The DunKings built on Dunkin’s 2023 ad (its first), which found Ben Affleck working a shift at Dunkin’, only to be surprised by J Lo.

Brand: Dunkin'

Agency: Artists Equity

Quarter: 2

Super Bowl: LVIII

Year: 2024