The E-Trade Baby, last seen in 2013, is back in this 30-second Super Bowl spot. After learning about the current state of personal finances, he reconsiders his retirement. All these years later, he’s still a baby, of course.
(E-Trade’s 2021 Big Game ad, “Workout,” focused on getting consumers in financial shape.)
The spot, which aired in the first quarter, was created by MullenLowe New York.
Agency: MullenLowe New York
Quarter Aired: 1
Super Bowl: LVI