E.l.f Beauty’s first national Super Bowl ad, following a regional ad in 2023, played on the growing popularity of true crime and courtroom drama, particularly the resurgence of “Suits.” Stars from that series joined no-nonsense jurist Judge Judy to make a point about the folly of spending too much on cosmetics.

Brand: e.l.f.

Agency: Shadow

Quarter: 3

Super Bowl: LVIII

Year: 2024