Israel-based investment network eToro showcases the magic of social investing in its Super Bowl debut, “Flying Your Way.” Grace Potter’s rendition of “Fly Me to the Moon” plays in the 30-second commercial, which deploys CGI to depict members of the eToro community flying above an urban landscape. The ad highlights the services available on the platform, such as crypto trading.

Founded in 2007, eToro launched a metaverse-themed portfolio in lead-up to its Big Game debut. Its Big Game debut along with FTX and Crypto.com led some observers to dub Super Bowl LVI the “Crypto Bowl.”

The third-quarter commercial was directed by Ben Hansford and created in partnership with Alldayeveryday.

Brand: eToro

Agency:  Alldayeveryday

Quarter Aired: 3

Super Bowl: LVI

Year: 2022