Rob Gronkowski’s second live attempt to kick a field goal and win free bet credits for FanDuel users got an action-movie-sequel-worthy buildup but faced a sad aftermath. The kick (held during the Super Bowl pregame) missed by a mile, and the second-quarter commercial recapping it featured a posthumous cameo and on-screen tribute for Carl Weathers, who played Gronkowski’s trainer in the campaign but who died on Feb. 1, 2024, just 11 days before the Big Game.

Brand: FanDuel

Agency: Wieden+Kennedy

Quarter: 2

Super Bowl: LVIII

Year: 2024