The group’s 30-second spot continued the year-old #StandUpToJewishHate campaign, which was part of a $25 million marketing push in 2023. The Foundation to Combat Antisemitism was founded in 2019 by Robert K. Kraft, CEO of the Kraft Group and owner of the New England Patriots football team. This ad, narrated by Dr. Clarence B. Jones, a one-time speechwriter for Dr. Martin Luther King Jr., was its first Super Bowl spot.

Brand: Foundation to Combat Antisemitism

Agency: Quantasy

Quarter: first half

Super Bowl: LVIII

Year: 2024