In this corporate spot, Will Ferrell furiously points out that Norway sells more electric vehicles per capita than the U.S.
Showcasing GM’s new Ultium battery, Ferrell goes on a mission, along with Kenan Thompson and Awkwafina, to “crush those lugers.”
But Ferrell ends up in Sweden, while Thompson and Awkwafina find themselves in Finland.
The 60-second commercial ends with a promise from General Motors to introduce 30 new electric vehicles by 2025.
“We’re coming Norway,” a line from the commercial reads.
General Motors also aired a 2021 Super Bowl commercial for its Cadillac brand, plugging the new Lyriq, a crossover that marked the luxury brand’s first electric vehicle.
Brand: General Motors
Agency: McCann Worldgroup
Quarter Aired: Q1
Super Bowl: LV