Google returned with another Super Bowl commercial promoting how its Pixel phone technology can be helpful to people in underserved communities. For this spot, Google hired blind director Adam Morse to tell the story of a person with limited sight. The main character shows his life in photos he took with the help of Google’s AI camera tools, juxtaposing his blurry field of vision with the clarity of the images produced, which chronicle a personal journey.

Brand: Google

Agency: Google Creative Lab

Quarter: 2

Super Bowl: LVIII

Year: 2024