In Google’s third consecutive Super Bowl ad, the tech giant helps an elderly man hold on to memories of his late wife Loretta with help from his AI-powered Google Assistant smart speaker.
The 90-second tearjerker, which was created in-house and aired in the second quarter, features a voice-over conversation between the unnamed man and his device as it logs details such as Loretta’s favorite type of flower and where she liked to travel, and is prompted to show old photos from the couple’s various anniversaries.
“The ad reflects our goal to build products that help people in their daily lives, in both big and small ways,” Lorraine Twohill, chief marketing officer at Google, wrote in a blog post. “Sometimes that’s finding a location, sometimes it’s playing a favorite movie, and sometimes it’s using the Google Assistant to remember meaningful details.”
During last year’s Super Bowl, Google ran a pair of ads totalling 120 seconds: one for a new search function designed to help U.S. veterans find employment, and another for its unifying Google Translate feature.
QUARTER AIRED: Q2
SUPER BOWL: LIV