With its first Super Bowl ad, Indeed looked to bring hope to millions of Americans who lost their jobs during the pandemic with its first Super Bowl ad. 

The 60-second commercial created by 72andSunny showcased the emotional journey of job seekers, and featured people looking for jobs while highlighting their challenges and wins along the way. 

Given the seriousness and sensitivity around the subject, Indeed struck a more serious tone even as many 2021 Super Bowl advertisers went for laughs.

Brand: Indeed

Agency: 72andSunny

Quarter Aired: Q1

Super Bowl: LV

Year: 2021