Intuit’s TurboTax was one of the first brands to announce its plans for Super Bowl LVI—the ninth consecutive game for the marketer. “Matchmaker” promotes TurboTax Live’s experts tool, which allows users to match with tax experts no matter where they’re located or how they earn income.
On an elaborate set in which walls and entire rooms shift and rotate in and out of view, a series of TurboTax customers—including “Ted Lasso” star Jason Sudeikis—rather bizarrely transform into one another by peeling off prosthetics. They each speak about their specific working and earning circumstances.
“Wow, you really are my perfect match,” says one of the TurboTax customers near the end of the spot.
Alex Prager directed “Matchmaker” for Wieden+Kennedy.
Quarter Aired: 3
Super Bowl: LVI