Colgate-Palmolive Co. brand Irish Spring’s first-ever Super Bowl commercial features a river traveler swept away to a mysterious land where malodor is prohibited. After being forcibly bathed—with Irish Spring, of course, while his captors chant, “Cast thy spell away”—everyone celebrates by dancing around a gigantic bottle of the brand’s face and body wash.
Ten6, which also created a Super Bowl LVI ad for Caesars Sportsbook, produced the spot, and Matias Rygh and Mathias Eriksen, aka Matias & Mathias, directed.
“Welcome to Irish Spring” was released a week before game day.
Along with the ad, Irish Spring rolled out new products beginning on Feb 13.
Brand: Irish Spring
Quarter Aired: 4
Super Bowl: LVI