Kawasaki, the maker of motorcycles, jet skis and all-terrain vehicles, made its Super Bowl debut with a spot plugging its new off-roading vehicle called the Ridge. The lighthearted ad shows two men hopping in a Ridge, only to see their hair transformed into mullets as they start the engine. The hairstyle began making a comeback in 2020. WWE legend Steve “Stone Cold” Austin makes a cameo in the spot.

Brand: Kawasaki

Agency: Goodby, Silverstein & Partners

Quarter: 1

Super Bowl: LVIII

Year: 2024