Technology company Logitech partnered with music star Lil Nas X for its first Super Bowl ad, which was part of a new brand campaign focused on creators, artists and activists.
“We stand here in defiance,” Lil NasX says in the spot. “We the makers, we the groundbreakers, we the creators, the streamers, the dreamers. We defy expectations, perceptions and misconceptions.”
Video shows people engaging in creative pursuits like drawing, putting on makeup and making music. At the end, Lil Nas X concludes, “To create the future, we must defy the logic of the past. We must defy logic.”
While it was Logitech’s first Super Bowl commercial, it marked a return for Lil Nas X. A year earlier, the musician appeared in a Super Bowl spot where he challenged Sam Elliott to a dance-off for Cool Ranch Doritos.
Brand: Logitech
Agency: In-house
Quarter Aired: Q1
Super Bowl: LV
Year: 2021
