Michelob Ultra’s “All-Star Cast” commercial appears to feature a celebrity lineup including Sylvester Stallone, Usher, Maluma, Megan Fox, Lucy Liu, Serena Williams and Don Cheadle. But it turns out they are actually celebrity lookalikes. 

The spot put a mocking spin on celebrity-driven Super Bowl commercials. After meeting the imposters, Cheadle — the only true celebrity to appear in the spot (he’s impersonated by his brother Colin) — descends from a helicopter to unmask the phonies one by one. Even the narrator, who has been impersonating Christopher Walken, is shown to be faking it.

“In a world where most things seem real, sometimes they’re not. … New Michelob Ultra Organic Seltzer is real, and it tastes that way.”

All of the impersonated celebrities gave Michelob permission to be featured in the ad, and some even teased the spot on social media. It stood out as a fairly unique approach during a game packed with commercials for AB InBev brands. Did it do enough to differentiate this hard seltzer from all the others crowding the market? Time will tell.

This was one of two commercials from Michelob Ultra during the 2021 Super Bowl. 

Brand: Michelob Ultra 

Agency: FCB

Quarter Aired: Q3

Super Bowl: LV

Year: 2021