In one of two Super Bowl ads for Michelob Ultra in 2021, the brew encourages viewers to find happiness, in the present, through a montage of world class athletes.
“What if we were wrong this whole time?” a narrator asks. “Wrong in thinking that joy happens only at the end: after the sacrifice, after the commitment, after the win. What if happiness has always been there?”
The spot features NBA’s Anthony Davis laughing with friends while they play video games; former NFL quarterback Peyton Manning playing darts while sporting a cowboy hat; and tennis star Serena Williams singing karaoke with girlfriends.
Michelob Ultra is pictured alongside the athletes.
The narrator then asks: “So, are you happy because you win? Or do you win because you're happy?”
Michelob’s second ad that aired during the 2021 Super Bowl promoted its new organic seltzer.
Brand: Michelob Ultra
Agency: Wieden + Kennedy
Quarter Aired: Q3
Super Bowl: LV