The first of a series of Michelob Ultra Super Bowl LVI ads, “Superior Bowl” brings athletes Peyton Manning, Serena Williams, Brooks Koepka, Alex Morgan, Jimmy Butler and Nneka Ogwumike together at a bowling alley where actor Steve Buscemi is working as an attendant. 
 
The brand’s Spare Clothes collection—a limited-edition drop of merch including Superior Bowl bomber jackets—can be seen in the 60-second spot.

“Superior Bowl” was produced by Wieden+Kennedy and directed by Rachel Morrison, who also directed a Big Game spot for Michelob Ultra Organic Seltzer.

Brand: Michelob Ultra

Agency: Wieden+Kennedy

Quarter Aired: 2

Super Bowl: LVI

Year: 2022