Nerds: “Nerds Big Game Commercial ft. Addison Rae”
September 15, 2024
Nerds’ first Super Bowl appearance was meant to boost awareness and sales around its Nerds gummy clusters—a gummy center covered in Nerds. The ad took a page from “Flashdance,” showing an anthropomorphic gummy doing the famous chain pull to be showered with Nerds. It finished with a short cameo by TikToker Addison Rae, who helped tease the ad. The 30-second spot was from Digitas Chicago.
Nerds was not the only brand that tapped into the 1983 movie’s enduring popularity. T-Mobile’s Super Bowl commercial had Jason Momoa recreating the water moment and “Flashdance” star Jennifer Beals approving his moves.
Brand: Nerds
Agency: Digitas Chicago
Quarter: 2
Super Bowl: LVIII
Year: 2024
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