For its first-ever Super Bowl commercial, Olay tapped Sarah Michelle Gellar to star in a horror-themed ad that nods to the actress’s past roles.
In “Killer Skin,” Gellar and her on-screen boyfriend are chased through their house by a masked murderer. Retreating into a bedroom, Gellar tries to unlock her smartphone with Face ID to call 911, but she fails when the phone can’t recognize her… because she’s been using Olay, and “it has totally transformed my skin.”
Gellar is best known for starring in a host of ‘90s horror classics including “Buffy the Vampire Slayer,” “Scream 2” and “I Know What You Did Last Summer.”
The 30-second ad from Saatchi & Saatchi aired in the first quarter of the game and was released in teaser form the Wednesday before the Super Bowl.
AGENCY: Saatchi & Saatchi
SUPER BOWL: LIII
QUARTER AIRED: Q1