For Olay’s return to the Super Bowl, the skin care brand’s commercial flipped the script on gender with an all-female cast and empowering message.
The 30-second ad from female-owned creative shop Badger & Winters stars comedian Lilly Singh, actress Busy Philipps and NASA astronaut Nicole Scott as a trio of Olay-branded space explorers, plugging both the brand and a new charitable initiative. It aired in the game’s first quarter and also features cameos from Katie Couric and actress Taraji P. Henson.
For every tweet to @OlaySkin with the hashtag “#MakeSpaceForWomen” the P&G-owned brand pledged to donate $1 to Girls Who Code, a nonprofit organization dedicated to supporting young women who pursue computer science-related interests.
Last year, Olay’s Big Game ad from Saatchi & Saatchi—the brand’s first ever appearance—featured Sarah Michelle Gellar in a spot reminiscent of the ‘90s horror flicks she starred in.
AGENCY: Badger & Winters
QUARTER AIRED: Q1
SUPER BOWL: LIV