With this spot, Paramount+ continues its “Mountain of Entertainment” campaign in which stars from its content scale the Paramount logo mountain.

This edition stars “Tulsa King” lead Sylvester Stallone as well as the actor’s three daughters. Additional characters include Dora the Explorer, Lieutenant Dangle of “911!” and Captain Pike of “Star Trek.” 

Droga5, which also handled a Big Game spot for Molson Coors, did the creative.

Brand: Paramount+

Agency: Droga5

Quarter: 1st

Super Bowl: LVII

Year: 2023