Periscope by Quad's Peter Nicholson on d-to-c, front-door marketing and using love to build brand loyalty
Peter Nicholson, chief creative officer of Periscope by Quad, sits down with Ad Age President and Publisher Josh Golden to discuss how the agency commands the most powerful emotional state—love—to create the best brand experience. Plus, the kind of work he expects will dominate this year's Cannes Lions.
This custom video series is made possible by Quad.
