Planet Fitness "What’s gotten into Lindsay?"
Actress Lindsay Lohan is living her best life in this 30-second Planet Fitness commercial. The spot, which aired in the third-quarter of Super Bowl LVI, marked the brand’s first Big Game campaign.
In “What’s Gotten into Lindsay?,” Lohan is sharper, sleeping better and is picking up new hobbies (cue a scene in which she bedazzles an ankle monitor for her “Machete” costar Danny Trejo). Her secret is regular exercise at Planet Fitness.
Publicis produced “What’s Gotten into Lindsay?”
Brands and companies in the health and wellness category had a pronounced presence in Super Bowl LVI.
Brand: Planet Fitness
Agency: Publicis
Quarter Aired: 3
Super Bowl: LVI
Year: 2022
