In “No compromises,” Swedish electric car brand Polestar has a point about, well, making no compromises in its first Big Game spot. It also promises “no nonsense,” “no committees” and “no consensus.”
The 30-second spot showcases the Polestar 2, an electric performance fastback, which was released the year prior.
“No Compromises” was produced by Forsman & Bodenfors and directed by Christian Larson. Larson has helmed campaigns for Cartier, Jimmy Choo, Lancome, H&M, Pepsi, Mercedes-Benz, Lexus, Beats by Dre and L’Oréal Paris.
Agency: Forseman & Bodenfors
Quarter Aired: 1
Super Bowl: LVI