In “Pringles Stuck In,” our protagonist gets his arm stuck inside a container of Pringles. He decides to just roll with it, leaving his arm in the can for the rest of his life. We see can-bound him in school, on a date, at his wedding and ultimately even at his own funeral—where, of course, Pringles are being served. A young mourner continues the saga when his arm also gets stuck in a Pringles container.
The ad marks the snack brand’s fifth consecutive year in the Big Game. In 2021, Pringles’s Super Bowl ad, “Space Return,” promoted so-called “flavor stacking.”
“Pringles Stuck In” was made in partnership with Grey and directed by Tom Kuntz, who also directed Super Bowl LVI ads for Cutwater Spirits and Frito-Lay.
Brand: Pringles
Agency: Grey
Quarter Aired: 3
Super Bowl: LVI
Year: 2022
