Pringles stayed true to its long-running “flavor stacking” theme for this year’s Super Bowl, but this time it utilized the titular characters from cult hit show “Rick and Morty” in an animated ad that pokes fun at the brand’s multi-chip combos that have starred in Super Bowls past.
The meta commercial, which was handled by Grey and ran in the second quarter, tied in with limited edition “Pickle Rick”-flavored Pringles. (Fans of the Adult Swim show will likely recall the season 3 episode that sees Rick turn himself into a pickle to avoid a trip to family therapy).
The 30-second spot was Pringles’ third consecutive Super Bowl appearance—the previous two also highlight the “flavor stacking” concept that gets a nod from Rick and Morty—while fellow Kellogg-owned brand Pop-Tarts made its Big Game debut with an ad starring Jonathan Van Ness in the same quarter.
QUARTER AIRED: Q2
SUPER BOWL: LIV