Pringles returned to the Super Bowl with its fourth consecutive ad, once again promoting stacking various flavors of the snack.
In the spot, two astronauts are floating lost in the middle of the ocean, seemingly ejected from their spacecraft during their return to Earth. Expecting rescue, they peek out of the vessel to look for anyone who might be there to help them. Instead, there’s nothing but water.
“Where is everyone?” askes one of the stranded spacemen.
The ad then cuts to ground control, where the spacecraft's team is focused on a more pressing mission — crafting the perfect stack of Pringles.
Stacking different flavors of Pringles together to come up with new combinations is a premise that has played out in each of the Kellogg Co. brand’s Super Bowl ads, all from Grey Group.
Pringles' first Super Bowl ad, in 2018, "Wow," featured Bill Hader and pals stacking various flavors, an idea the brand said came together after staffers at Grey New York were munching on the potato crisps. In 2019, a sad smart speaker helped explain flavor stacking combinations. And in 2020, characters from the Adult Swim animated show “Rick and Morty” were the stars of a commercial that looked more like an episode of the show than a typical snack ad.
Agency: Grey Group
Quarter Aired: Q1
Super Bowl: LV