Rakuten: “Not so Clueless”
For its second Super Bowl appearance, shopping platform Rakuten tapped Alicia Silverstone to reprise her role as Cher Horowitz from hit 1995 movie “Clueless.” Silverstone explains to viewers how Rakuten can save them money when they shop by delivering cash back from certain retailers.
The ad was created in-house and directed by Will Speck and Josh Gordon.
Brand: Rakuten
Agency: In-house
Quarter: 1
Super Bowl: LVII
Year: 2023
