Rémy Martin: “Inch by Inch”
“Inch by Inch” marked cognac brand Rémy Martin’s first in-game spot. Tennis champ Serena Williams (who also appeared in a 2023 spot for Michelob Ultra) delivers lines from Al Pacino’s “Any Given Sunday” speech in the rousing 60-second commercial directed by Terrence Neale.
Fred & Farid’s New York-based team created the first-quarter spot.
Agency: Fred & Farid
Quarter: 1
Super Bowl: LVII
Year: 2023
