Rocket Mortgage aired two humorous ads, created by Chicago-based agency Highdive, that depicted how being “certain” always beats being “pretty sure,” especially with regards to purchasing a home.
Both starred comedian Tracy Morgan, though this spot also includes former professional wrestler Dave Bautista and actress Liza Koshy.
The spot begins with a family of four touring a home they’re “pretty sure” they can afford, which leads Tracy Morgan to offer them a warning about financial certainty -- from the comfort of a bubble bath while eating strawberries and whipped cream.
The same “certain” logic applies to eating mushrooms you find in the forest, or betting you can beat David Bautista in a fight, or taking down a nest of hornets that may or may not be the “murdering type.”
The ad, which also featured YouTube personality and actress Liza Koshy, won USA Today’s Annual Super Bowl Ad Meter Competition.
“When you’re buying a home, pretty sure isn’t sure enough,” reads a voiceover at the end of the ad. “When you need to be certain about how much home you can afford, Rocket can.”
Brand: Rocket Mortgage
Quarter Aired: Q2
Super Bowl: LV