In “Like a VIP,” Kevin Hart promotes Scan & Go checkout from Sam’s Club. The Walmart-owned retailer makes the feature available to any user of its mobile app, but Hart seems to think he’s getting some sort of VIP perk. He struts around a Sam’s Club store, bragging about the perk, which bewilders both store associates and customers.
In the end, the words “Scan & Go. Just like Kevin” appear on screen.
“Like a VIP,” which ran at the two-minute warning in the fourth quarter, was directed by Peter Miller and Steve Miller for WPP’s VMLY&R.
Brand: Sam's Club
Quarter Aired: 4
Super Bowl: LVI