With its first Super Bowl ad, Scotts Miracle-Gro looked to capitalize on the increased interest in lawn care and gardening during the pandemic.

Featuring John Travolta, Martha Stewart, Carl Weathers, Leslie David Baker and Kyle Busch, the spot took an optimistic look at the pandemic. It celebrated the time families spent at home and looked forward to a future when bubbles can finally burst and communities can gather. 

As part of the campaign, Scotts Miracle-Gro also gave 42 people the chance to win their dream garden. 

The commercial kicked off the brand’s largest marketing effort.

Brand: Scotts Miracle-Gro

Agency: VaynerMedia

Quarter Aired: Q2

Super Bowl: LV

Year: 2021