Long known for its attention-grabbing jabs at big-name soft drink brands, Sodastream took to the Super Bowl this year as part of a larger move to reposition itself as a player in the sparkling water category.
In its first-ever Big Game ad under the PepsiCo umbrella, the brand aired a space expedition spoof surrounding the discovery of water on Mars. After carefully extracting a sample, the intrepid crew celebrates their pioneering efforts only to be interrupted by a strange noise: a fellow crew member turning their Martian H2O into sparkling water with a Sodastream machine.
The 30-second spot was handled by PepsiCo’s agency of record Goodby, Silverstein & Partners and aired in the game’s third quarter, immediately following halftime.
In a bid to boost brand awareness and bolster its pseudoscientific Mars expedition, Sodastream tapped Bill Nye the Science Guy to appear in its Super Bowl teaser.
AGENCY: Goodby, Silverstein & Partners
QUARTER AIRED: Q3
SUPER BOWL: LIV