In its 2019 Super Bowl ad, Sprint wanted to show viewers how they can get the best of both worlds—by casting a mermaid, a flying horse and former MLB and NFL all-star Bo Jackson, all brought to life in a robot-led brainstorming session.
The phone service provider’s commercial highlights its claim that customers can save more than $1,000 each year versus similar phone plans from Verizon and AT&T, which are both called out by name at the end of the ad.
This second-quarter spot from Droga5 is Sprint’s fourth consecutive Super Bowl ad, and its third straight Big Game commercial from the New York creative agency. Last year, the telecom giant ran a 60-second spot that poked fun at Verizon and also featured AI robots.
Sprint is one of four cell carriers to advertise during the Super Bowl LIII, with T-Mobile, Verizon and low-cost telecom company Mint Mobile also running ads throughout the game.
SUPER BOWL: LIII
QUARTER AIRED: Q2