Country music star Dolly Parton debuted a new version of her classic song “9-to-5” for Squarespace’s Super Bowl ad. The remix, “5-to-9,” is less about sticking it to the oppressive man and more about embracing the hustle. With the spot, Squarespace is looking to encourage everyone to chase their dreams by turning their passions into full-time jobs, using their web tools to help.  The lyrics riff off of the original “9-to-5,” which was featured in the film of the same name:  

“Working 5 to 9, you’ve got passion and a vision 

Cuz it’s hustlin’ time, whole new way to make a livin’

Gonna change your life, do something that gives it meaning

With a website that is worthy of your dreaming”

In 2020, Squarespace ran an ad starring Winona Ryder, creating a website in a snowbank on the outskirts of Winona, Minnesota, the small Midwestern town where the actress was born.

Brand: Squarespace

Agency: In-house

Quarter Aired: Q3

Super Bowl: LV

Year: 2021