In “Everything to Shell Anything,” Squarespace’s in-house creative team takes inspiration from a famous tongue-twister, “Sally sells seashells by the seashore,” as part of its “Everything to Sell Anything” brand campaign.

The campaign launched in September 2021 with the release of an announcement video showcasing the website building company’s e-commerce capabilities and pointing out all the things that can be sold on Squarespace.

In the 30-second Big Game spot, narrated by André 3000 and directed by filmmaker Edgar Wright, actress Zendaya portrays Sally, who successfully sets up a store on Squarespace, becoming a “seashell celebrity.”

Brand: Squarespace

Agency: In-house

Quarter Aired: 1

Super Bowl: LVI

Year: 2022