Famed director Martin Scorsese helmed his first Super Bowl commercial with this cinematic Squarespace ad. The commercial, with subtle nods to the history of UFO movies from the 1950s, depicts a modern-day alien visitation. The aliens above have trouble getting the attention of the Earthlings below because they’re all fixated on their phones. The aliens design a website—hence the Squarespace tie-in—to beam to people’s devices and to say “hello.”

Brand: Squarespace

Agency: In-house

Quarter: 2

Super Bowl: LVIII

Year: 2024