The first Super Bowl spot for PepsiCo’s young Sprite-fighter is an awkward public breakup scene. Rapper Ice Spice, accompanied by Starry mascots Lem and Lime, breaks the heart of her sad-faced “ex-lemon-lime soda” by declaring she’s with Starry now. The 30-second ad was directed by Will Speck and Josh Gordon.

Brand: Starry

Agency: VaynerMedia

Quarter: Between 1 and 2

Super Bowl: LVIII

Year: 2024