Singers Miley Cyrus and Dolly Parton duet a new ballad, “Do It for the Phones,” in this 30-second Super Bowl spot for T-Mobile. “You’ve got a voice, Miley. Use it. Do it for the phones,” Parton tells Cyrus. The joke is that we should all take sympathy on 5G phones by using them on cellular networks—like T-Mobile’s—that are truly worthy of them.
T-Mobile is no stranger to star-studded ads for the Super Bowl. The previous year’s spot, “Rockstar 5G,” featured Adam Levine, Blake Shelton and Gwen Stefani.
“Do It for the Phones,” which ran in the second quarter, was created by Panay Films and directed by Walt Becker.
Agency: Panay Films
Quarter Aired: 1
Super Bowl: LVI