A Super Bowl regular, the Intuit-owned brand made its 11th straight Big Game appearance with a 45-second ad. It featured “Abbott Elementary” creator and star Quinta Brunson encouraging consumers to start their tax filing early and get help from TurboTax experts. The brand also ran an ad in the pregame show.

Brand: TurboTax

Agency: R/GA

Quarter: 2

Super Bowl: LVIII

Year: 2024