“Can you eats it?” is the big question in Uber Eats’ comedic Big Game spot, featuring celebrities including Gwyneth Paltrow, Jennifer Coolidge, Trevor Noah and Nicholas Braun attempting to eat anything that comes out of an UberEats delivery bag.
The food delivery brand also launched a “Big Game Goods” hub on the Uber Eats app for customers to purchase items on Super Bowl Sunday.
Uber Eats' 30-second commercial, which aired in the second quarter of the game, was created by agency Special U.S., and directed by writer and producer Jake Szymanski.
Brand: Uber Eats
Agency: Special Group U.S.
Quarter Aired: 2
Super Bowl: LVI