On Day 2 of Ad Age TV Pivot, Ad Age's Josh Golden is joined by David Lawenda, executive vice president of digital sales and strategy at ViacomCBS, to discuss the trends impacting media buying and what advertisers can expect from the network later this year.
A custom video presented by ViacomCBS.
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Paramount is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution, and advertising solutions.
