Ad Age’s Josh Golden sits down with Volkswagen CMO Jochen Sengpiehl to discuss the automaker’s pivotal transformation—the largest the automotive industry has ever seen—to usher in a new era of e-mobility and digitization marked by boldness and authenticity.
A custom video made possible by Volkswagen.
About
The Volkswagen Passenger Cars brand is present in more than 150 markets throughout the world and produces vehicles at over 50 locations in 14 countries. In 2018, Volkswagen delivered 6,2 million vehicles including bestselling models such as the Golf, Tiguan, Jetta or Passat. Currently, 195,878 people work for Volkswagen across the globe. The brand also has over 10,000 dealerships with 86,000 employees. Volkswagen is forging ahead consistently with the further development of automobile production. E-mobility, smart mobility and the digital transformation of the brand are the key strategic topics for the future.
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