Ad Age’s Josh Golden sits down with Volkswagen CMO Jochen Sengpiehl to discuss the automaker’s pivotal transformation—the largest the automotive industry has ever seen—to usher in a new era of e-mobility and digitization marked by boldness and authenticity.
A custom video made possible by Volkswagen.
Related:
About
The Volkswagen Passenger Cars brand is present in more than 150 markets throughout the world and produces vehicles at over 50 locations in 14 countries. In 2018, Volkswagen delivered 6,2 million vehicles including bestselling models such as the Golf, Tiguan, Jetta or Passat. Currently, 195,878 people work for Volkswagen across the globe. The brand also has over 10,000 dealerships with 86,000 employees. Volkswagen is forging ahead consistently with the further development of automobile production. E-mobility, smart mobility and the digital transformation of the brand are the key strategic topics for the future.
Ad Age Custom Content: In the Hot Seat

Salesforce CMO Stephanie Buscemi on the importance of ‘walking the walk’ when it comes to building trust

PPAI’s Brittany David on today’s hottest promotional products and the brand she’ll always associate with the World Series

PPAI’s Paul Bellantone on the power of physical advertising, meeting people where they are and the US-China trade war

True[X]’s Pooja Midha on making TV advertising better in a world where time and attention are scarce

Neustar, Inc.’s Alex LePage on hyper-competition, driving fluency in data and analytics and taking risks

Deloitte Digital’s Mark Singer and MedMen’s David Dancer on the underpinnings of creativity, old school marketing and their hotel arrival routine

Salesforce’s Jon Suarez-Davis and Isobar’s Jean Lin on the evolution of Cannes Lions, the new CX and binge-worthy TV

Salesforce’s Cristina Jones and Deloitte Digital’s Alicia Hatch on the importance of inclusive marketing and the best phone call they got to make

WarnerMedia’s Mary Sculley on the power of brand purpose, the $30 trillion sustainability industry and what her parents think of her profession

Edelman’s Judy John on the inspiration behind ‘Like a Girl,’ creating earned media the 2019 Edelman Trust Barometer

Bleacher Report’s Howard Mittman on driving engagement, widening the aperture of sports culture and partnering with Travis Scott

WarnerMedia’s Jenn Cohen on being digital first, nurturing talent and the mentor that changed her career

Xaxis’s Nicolas Bidon on the power of outcome-driven media, walled gardens and Cannes Lions traditions

Periscope by Quad's Peter Nicholson on d-to-c, front-door marketing and using love to build brand loyalty
Newest Videos
Ad Age Custom Content

Blue Chip’s Stanton Kawer on “making work that matters” and why data is everything
Ad Age Custom Content

Volkswagen CMO Jochen Sengpiehl on leading the biggest transformation in the history of the automotive industry
Ad Age Custom Content

Volkswagen CMO Jochen Sengpiehl on leading the biggest transformation in the history of the automotive industry
Ad Age Custom Content

Oracle NetSuite’s Kendall Fisher on building platforms to help entrepreneurs tell their story
Ad Age Custom Content

Oracle NetSuite’s Kendall Fisher on building platforms to help entrepreneurs tell their story
Ad Age Custom Content

EY Americas CMO Toni Clayton-Hine on going beyond tax and audit to build long-term brand success
Ad Age Custom Content

EY Americas CMO Toni Clayton-Hine on going beyond tax and audit to build long-term brand success
Ad Age Custom Content
