Vroom’s 2021 Super Bowl spot “Dealership Pain” speaks to just how stressful, and even painful, car shopping can be. The main character is being held hostage at the car dealership, in a scene that looks straight out of an action movie.
“Please! If I could just go home and discuss things with my wife!” begs the captive shopper. The car salesman then sparks two electrical clamps, reminding the shopper he can leave whenever he wants — given he buys a new car.
Suddenly, the scene flips, and the shopper is back home with his wife. His new car is delivered right to his door by Vroom, skipping the arduous dealership process altogether. Vroom’s service, which makes car shopping a virtual experience, which was especially relevant for COVID-times, removes the uncomfortable experience of haggling with a salesman from the equation.
This was Vroom’s first Super Bowl ad, making it one of nearly two dozen brands that aired Big Game ads for the first time in 2021.
Quarter Aired: Q2
Super Bowl: LV