“Flake the Musical” marks Vroom’s second consecutive Big Game ad. The 30-second Super Bowl LVI spot revolves around an elaborate dance number choreographed by Mandy Moore that’s meant to convey ups and downs of an ultimately unsuccessful vehicle purchase.
The Broadway-style extravaganza screeches to a halt when the star of the spot—a woman who thought she was finally going to sell her car—learns that her buyer has backed out. “Never deal with flaky buyers again,” an announcer says in voiceover.
“Flake the Musical,” which ran in fourth quarter, was directed by Wayne McClammy for Anomaly. (Anomaly also worked with Meta and Expedia on their Super Bowl LVI commercials.)
Quarter Aired: 4
Super Bowl: LVI