EV charging provider Wallbox debuted at the Super Bowl LVI with a 15-second commercial in the second quarter of the game, making it the first EV supplier to air a Big Game ad.
“Can #SuperchargedSeth embrace electricity again?” tells the story of a guy named Seth who has been wary of electricity ever since he was struck by lightning in 2012. In the end, Seth “embraces electricity” and uses Wallbox’s chargers for his own EV.
Wallbox partnered with The David Agency for the commercial.
Agency: The David Agency
Quarter Aired: 2
Super Bowl: LVI