The Washington Post has a message for Super Bowl viewers: Democracy Dies in Darkness.
Narrated by Tom Hanks, this 60-second ad is all about the importance of journalists in Americans’ lives and the risks they take to deliver truth. The ad names three reporters who have been killed due to their profession in the past decade, including Post columnist Jamal Khashoggi.
"The Super Bowl is a remarkable moment to recognize the courage and commitment of journalists around the world that is so essential to our democracy," Post publisher and CEO Fred Ryan said in a statement. "We decided to seize the opportunity to make this a milestone moment in our ongoing campaign to highlight reporters' work and the importance of press freedom."
Created by California agency Mark Woollen & Associates, the commercial is the newspaper’s first-ever Super Bowl ad. It ran in the fourth quarter and was not released prior to the game.
BRAND: Washington Post
AGENCY: Mark Woollen & Associates
SUPER BOWL: LIII
QUARTER AIRED: Q4