In its second spot of the game, WeatherTech returns to its roots to promote one of its in-car products: the CupFone, a phone stand for your cup holder.

Created by Pinnacle Advertising, this 15-second ad shows a woman accidentally drop her smartphone between the front seat and the middle console. “Don’t let this happen to you,” a narrator says. “Order your CupFone today at weathertech.com.” 

WeatherTech, best known for its made-in-America car mats, ran another spot in the Super Bowl’s first quarter for its new line of pet products.

BRAND: WeatherTech

YEAR: 2019

AGENCY: Pinnacle Advertising

SUPER BOWL: LIII

QUARTER AIRED: Q4